We believe we found the secret code to great storytelling.

And we want to share it with you.

So we built services and published content that help writers and producers deliver outstanding stories. We’re committed to getting the narrative to work first, before the endless rewrites and runaway budget deficits drag everyone down.

Films come at too high a cost (both financially and personally) to allow for dysfunctional stories. Going with one’s gut instincts and hoping that it will all work out in the end sets a production of the path towards a very steep cliff. Trusting the process of writing sets the stage for failure. Craft a solid blueprint–making allowances for serendipity and creative–and then start production.

No use wasting everyone’s time on a shoddy foundation.

Unlock the Secret Code for Your Story

Revealing everything we know about this secret is what we live for. Contact us now for the keys to making the kind of story that lasts beyond your years.

About the Author

I’ve spent the better half of two decades exploring and communicating to others all things Dramatica (or Narrative Science, whichever you prefer). In my estimation, a greater understanding of this revolutionary theory would lead to greater more meaningful storytelling. This publication, Narrative First, provides hundreds of insightful articles while my class on Narrative Science at the California Institute of the Arts offers an introduction to the theory.

The first two decades of my professional career was spent animating for several different companies–Disney and Dreamworks to name a few–and I even had a chance to work with legendary Warner Bros. director Chuck Jones. I directed a couple episodes of Dilbert the TV show (that no one saw) and even managed to sell a treatment to Dreamworks (that probably will never see the light of day). The animation industry and the people working in it are awesome…I just wished some of the films had better stories.

And that’s why I write here.

I can be found @jameshull on Twitter or @jimhull on app.net (a much cooler and hipper version of Twitter). I’m also on Google +, but I can’t convince anyone to use it.


This publication uses Statamic to deliver the content. The text has been lovingly set in various shades of Whitney (Hoefler & Co.).